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1 de octubre de 2014

Están equivocados, pero ganaron

You're right, they're wrong, but they won 
Why is that? Is the world so unfair?

Actually, it might be because the other guys took the time and invested the effort to build a movement. They showed up, every time, again and again. They never contemplated that they might lose, even though they're wrong, sub-par or not as good as you are. Their operating system, corporate structure, political ideas or economic approach won.

Perhaps they told a story that resonated, one that resonated not with the better angels of our nature, but with our urgent desires. And most probably, they built a tribe, not one in their image, but in the image (and dreams) of those that wanted to belong.

But mostly, it's because they were prepared to spend a decade (or two or three) to change the culture of their part of the world in the direction that mattered to them.

Seth Godin
 
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